Baton Rouge, LA
For over 34 years, Family Resource Group Inc. has been a trusted guide for parents in the Baton Rouge area, offering valuable advice, engaging conversations, and access to local events and activities. We keep our community in the know about everything happening in the Red Stick. As the only parenting magazine in Baton Rouge, we are known throughout the city as trusted thought leaders by parents, physicians, and other professionals. Families can always count on Baton Rouge Parents Magazine for the latest, most relevant content, whether through our social media, website, newsletters, or print articles. We’re here to provide the information families need to stay connected, informed, and inspired.
UPCOMING
OUR AUDIENCE
Meet Emily,
A 35-year-old mother of two who perfectly represents the average Baton Rouge Parents Magazine reader. Balancing a successful career with parenting, Emily embodies the values of our audience: intelligent, discerning, and influential in family purchases.
With a business administration degree, Emily is included in the 71% of our readers who are college graduates. Her $100,000 annual household income places her among the 78% of readers who have an annual household income of $76,000 or higher.
As one of the 90% of our readers who are women, Emily is a member of one of the most powerful groups of consumers in today's market: mothers. She makes most of the family buying decisions and values investing in quality products and services that enhance her family's lifestyle. Emily trusts our magazine to guide her purchasing decisions, like the 2 in 3 of our readers who have purchased a product or service based on an ad seen in Baton Rouge Parents Magazine.
She is not just a reader; she is a trusted voice and an influential figure within our community, embodying the qualities that make our readership so powerful and impactful.
published monthly,
standard size
Baton Rouge Parents Magazine
BRPM has been the go-to resource for parents in the Greater Baton Rouge area for over 34 years. Baton Rouge Parents Magazine is a unique monthly resource that offers the best comprehensive guides and information on childcare, summer camps, private schools, after-school programs, and special needs programs.
Readership: 60,000
Market Coverage: East Baton Rouge, Ascension, Livingston, West Baton Rouge, Iberville
Custom Publication
You have a story to tell and we can help you tell it. With a custom publication, it’s all about you. Our writers and photographers work with you to help craft a publication that you can be proud of, all while connecting you with your community in a whole new way.
published biannually,
standard size
Pink & Blue
Pink & Blue has been a trusted ongoing biannual magazine for new or expectant parents. This publication is filled with expert advice columns, trending baby items, and Louisiana pregnancy news, and provides helpful parenting information for expectant and seasoned moms.
Readership: 40,000+
Market Coverage: East Baton Rouge, Ascension, Livingston
published biannually,
standard size
Faces & Places of Greater Baton Rouge
Faces & Places is a biannual issue that celebrates the many leaders and businesses in the Greater Baton Rouge community who make our great city vibrant.
Readership: 40,000+
Market Coverage: East Baton Rouge, Ascension, Livingston, West Baton Rouge, Iberville
published annually,
digest size
Family Resource Guide
Family Resource Guide is a compact guide that provides all of the information parents need to make decisions for their children’s health, well-being, schooling, and everything in between. This guide serves as a resource for parents to learn about everything education, health, fun and activities, and so much more.
Readership: 40,000+
Market Coverage: East Baton Rouge, Ascension, Livingston, West Baton Rouge, Iberville
published annually,
digest size
Ultimate Camp Guide
Camp is in session! What better way to plan a summer camp than with the Ultimate Camp Guide? This helpful guide shares up-to-date information pertaining to each of the summer camps located in Baton Rouge. From advice columns for your little campers, to helpful lists of camps by category–you’re sure to find the camp that works best for your child!
Readership: 40,000+
Market Coverage: East Baton Rouge, Ascension, Livingston
DIGITAL
Baton Rouge Parents Magazine Website
Our website serves as a resource for our readers to stay up-to-date on the latest Baton Rouge Parents Magazine information.
23,000 Average monthly viewers visit our website to stay in the loop on features, events, special news, and other parenting advice in our magazines. In addition, viewers can subscribe to our newsletter on our homepage, and also access each digital version of our print magazines.
Contact us today to choose from an array of creative ad formats and connect with thousands of engaged families!
Sponsored Content
Share your brand’s story, mission, and unique value with our audience through a personalized online sponsored content feature. This is a powerful way to connect directly with families, showcasing what makes your business stand out. Your article will be prominently featured on our homepage for one month, then it will remain on our site indefinitely. Even after the month ends, your story remains searchable, giving your content ongoing visibility and reach.
Baton Rouge Parents Magazine Weekly Email Newsletter
Our BRPM email newsletter delivers great ideas for family fun, including community events, tips, and giveaways. Connect with our audience with a top or bottom banner ad and keep your brand top of mind.
38,000+ OPTED-IN SUBSCRIBERS
9.8% CLICK-THROUGH RATE
Premium Digital Products
Programmatic Display
Targeted Email
Pre-roll
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Mailers
SPECIAL EVENTS
The Cover Kid Event
The Cover Kid event is an annual event, where children ages 2-17 show up to wow the judges, and hopefully be chosen as the face of one of the upcoming magazine issues. Each year, our community looks forward to gathering to celebrate Cover Kids, where kids of all shapes, sizes, ethnicities, and abilities are welcomed to audition for the cover. The Cover Kid Event is not a talent show or beauty contest, but instead, an opportunity to showcase some of the future world changers in Baton Rouge on our magazine’s front cover.
Family Favorites
Family Favorites is a community-driven competition that highlights Baton Rouge businesses and uplifts many business owners in our city. Families can go online and sort through different categories to choose from their favorite entertainment, restaurants, and other small and large businesses in the area. Winners are revealed in the November issue followed by the Winners Circle congratulatory party.
Family Favorites
Family Favorites is a community-driven competition that highlights Baton Rouge businesses and uplifts many business owners in our city. Families can go online and sort through different categories to choose from their favorite entertainment, restaurants, and other small and large businesses in the area. Winners are revealed in the November issue followed by the Winners Circle congratulatory party.
Ready to take your business to the next level? Let’s make it happen!
Call us today at (225) 292-0032 or email [email protected]—we’re excited to help you grow!
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