Birmingham, AL

 

Birmingham Parent Magazine has proudly served as a trusted staple in the local community for over 20 years, earning the loyalty of families across the region. With a strong reputation for delivering timely and informative content, we have become the go-to resource for parents seeking advice, guidance, and support in all aspects of raising children. Our readers consistently turn to us for valuable insights, practical tips, and relevant information tailored to the unique needs of parents at every stage of their journey. Whether it's expert advice on child development, helpful parenting strategies, or local resources and events, Birmingham Parent Magazine is dedicated to providing families with the tools and knowledge they need to navigate the challenges and joys of parenthood with confidence.

OUR AUDIENCE

Meet Jessica, 

A 33-year-old nurse practitioner living in Birmingham, Alabama, with her husband, Jack, and their three daughters: Olivia, Sophia, and Layla. As a busy working mother, Jessica balances her professional life with the demands of raising a family, always striving to provide the best opportunities for her children while maintaining a fulfilling career.

Jessica and Jack's combined income is $110,000, which places them among the 72% of Birmingham Parent Magazine readers who have an annual household income of $92,000 or higher.

As one of the 90% of our readers who are women, Jessica is a member of one of the most powerful groups of consumers in today's market: mothers. She frequently relies on Birmingham Parent Magazine for insights on parenting, educational activities, and local family events. Additionally, she trusts our magazine to guide her purchasing decisions, like 2 in 3 of our readers who have purchased a product or service based on an ad seen in Birmingham Parent Magazine

Jessica embodies the essence of Birmingham Parent Magazine's readership, striking a perfect balance between her professional achievements and her active, engaged family life. As a dedicated mother, she is deeply committed to finding the best resources, activities, and opportunities that will enrich her children's development, whether it's discovering educational programs, planning enriching outings, or staying up-to-date on the latest parenting trends. Always on the lookout for new ways to enhance her family's experiences, she is a prime example of the modern, multitasking parent who values both professional success and the importance of creating meaningful moments with her loved ones.

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PRINT

  • Readership: 56,000
  • Market Coverage: Birmingham, Hoover, Bluff Park, Mt. Laurel, Vestavia, Pratt City, Ensley, and more.
Birmingham Parent Magazine
published monthly, standard size
 

Birmingham Parent Magazine has been a trusted resource for families for 20 years. Providing insight and advice catered to parents, Birmingham Parent remains committed to inclusivity, shedding light on all families and their needs.

 

  • Expected Readership: 38,000+
  • Market Coverage: Birmingham, Hoover, Bluff Park, Mt. Laurel, and more.
Pink & Blue 
published biannually, standard size
 

Pink & Blue is Birmingham’s newest must-have publication for new and expecting mothers. Published biannually in spring and fall, Pink & Blue provides local resources, seasonal products, health and wellness tips, and guidance on making every pregnancy a success.

 

Debuts in 2025!

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  • Expected Readership: 38,000+
  • Market Coverage: Birmingham, Hoover, Bluff Park, Mt. Laurel, and more.
Family Resource Guide 
published annually in August, digest size
 

Everything Birmingham: Family Resource Guide is a publication that families hold onto throughout the year. The annual publication provides directories of health services, infant care, education services, attractions, nonprofits, and more–bringing all of Birmingham into one publication.

 

Debuts in 2025!

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  • Expected Readership: 38,000+
  • Market Coverage: Birmingham, Hoover, Bluff Park, Mt. Laurel, and more.
Ultimate Camp Guide
published annually in February, digest size
 

The Ultimate Camp Guide is Birmingham’s resource for camps in the area and beyond, providing directories of day camps and overnight camps. The directory listings include pertinent information on each camp, including ages accepted, session dates, and rates. This annual issue also provides insight on how to navigate the camping experience with young campers.

 

Debuts in 2025!

DIGITAL

Birmingham Parent Magazine's Website

Our website serves as a resource for our readers to stay up-to-date on the latest Birmingham Parent Magazine information. 7,000 AVERAGE MONTHLY VISITORS view our website to stay in the loop on features, events, special news, and other parenting advice in our magazines. In addition, viewers can subscribe to our newsletter on our homepage, and also access each digital version of our print magazines.

Contact us today to choose from an array of creative ad formats and connect with thousands of engaged families!

Sponsored Content

Share your brand’s story, mission, and unique value with our audience through a personalized online sponsored content feature. This is a powerful way to connect directly with families, showcasing what makes your business stand out. Your article will be prominently featured on our homepage for one month, then it will remain on our site indefinitely. Even after the month ends, your story remains searchable, giving your content ongoing visibility and reach.

Sponsored Content Example

Birmingham Parent Magazine Weekly Email Newsletter

Our Birmingham Parent Magazine email newsletter delivers great ideas for family fun, including community events, tips, and giveaways. Connect with our audience with a top or bottom banner ad and keep your brand top of mind. 

12,000 OPTED-IN SUBSCRIBERS

Contests

Generate revenue and expand your email database with contests. Create unique experiences your audience will love and develop detailed consumer profiles for targeted email campaigns. Encourage participation with extra chances for social sharing, lead-gen questions, opt-ins, or video views. Use our templates to design beautiful promotions in minutes and embed them on any site or Facebook Page. Choose from over 500 pre-built promotions, complete with content, images, and registration forms. Get started today!

Contests
Programmatic Display

Premium Digital Products

  • Programmatic Display
  • Targeted Email
  • Pre-roll
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Mailers

SPECIAL EVENTS

Happy, Healthy Kids

Happy, Healthy Kids Fair

Happy, Healthy Kids Fair is a free event where families can discover a wealth of resources to support their children's well-being and development. Explore healthcare services, learn about top schools and educational programs, find enriching classes, and connect with community service organizations. It’s the perfect opportunity for parents to gather valuable information and tools to help their children thrive in every aspect of life. Don’t miss out on this chance to empower your family with the best local offerings!

 

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Family Favorites

Family Favorites is a reader-driven contest that showcases Birmingham’s top businesses, as chosen by the community. Families can vote online in a wide range of categories, from favorite pediatrician to favorite ice cream spot. As the longest-running contest of its kind in Central Alabama, it garners tens of thousands of votes annually. The winners are proudly announced in the November issue of Birmingham Parent Magazine.

BHAM Fam Favorites

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