We know what works because we build high-performing campaigns every day. As an industry leader, FRG combines proven strategy with standout creative to help your ads succeed. Our specifications are built to showcase your brand at its best and ensure every campaign performs at a high level.
Ad Submissions
Please submit camera-ready ads as flattened high resolution PDFs without spot colors and all digital ads to [email protected]. Please clearly mark your file with the advertiser’s name (not the designer’s name, design studio, or advertising agency name). Also, please indicate the month the ad is to run and which publication.
For question or problems, please email [email protected].
**Please note all ad submissions are due no later than the 5th of the month prior to your run date.
Print Ad Specs
Monthly Publication
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Pink & Blue/Everything Baby
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Resource Guide/Everything Guide
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Camp Guide/Ultimate Guide to Summer
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Colorado Education Guide
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File Delivery:
Email ads to [email protected] or upload via the advertiser portal.
Visit the advertiser portal website at https://frg.apps.adorbit.com/clients.
From here you can reset your password or create a new account. Follow the prompts for “First Time Logging In”.
For additional instructions please watch AdOrbit's how-to video: https://vimeo.com/569534313
General Guidelines:
Include/embed all fonts and artwork.
Max density (total area coverage) is 300%
Image resolution is 300 dpi
Convert any Spot colors into CMYK. RGB elements must be converted to CMYK.
Files must be properly trapped.
Limit file name to 24 characters including the extensions.
Files must be single pages or spreads, no multi-page files.
Do not nest PDF files in other PDFs, EPS files in other EPSs.
Document and Font Settings:
Ads should be built at 100% trim size.
Bleed ads, extend bleed to 1/8" beyond trim on all sides.
Keep live matter 1/2" inside trim dimensions on all sides.
Borders must be a minimum of 1/4" wide within trim, plus 1/8” bleed. Press and bind allowed variance is up to 1/8” in either direction from trim and will result in varying border thickness.
Registration and crop marks are not required.
Spread Ads: Keep live matter 1/4" away from either side of the center or 1/2" total across the gutter.
For spread ads with a headline/creative crossing the gutter, contact the production department if the visual spacing between words or letters is critical.
Include/embed all fonts and artwork.
Fonts:
4-color black type is not allowed.
To create rich black use 100% K and 60% C.
Free fonts or system fonts should not be used. If used, they must be outlined.
Do not apply styles to basic fonts, use the actual font.
4-color type should not exceed 300% density.
To avoid low-res (soft type) or 4-color black type, the type should be set in InDesign or Illustrator and not in Photoshop.
Reverse type should use a dominant color (usually 70% or more) for the shape of the letters and should be trapped when practical and not detrimental to the appearance of the job.
Color or reverse type with colored background, and line art should not be less than .5 pts (.007") at the thinnest area. Single color type and line art should not be less than .3 pts (.004") at the thinnest area.
Suggestions:
QR Codes:
A great way to draw your target market to a webpage or a website to learn more about your product or services. QR codes are easy to use and can be customized to fit your needs and your company branding.
Infographics:
Statistics and graphs can be dull, but formatting them as an infographic allows you to reach your target audience in a visually appealing and memorable way. Include a digital copy of your infographic online so that it can be shared by your customers and prospects.
Social Media:
Include your social media icons and tags in your printed materials to take the conversation online. Post engaging content online that reinforces your printed message.
Notes:
Our staff does not make any changes to ads or files after they are approved by the client.
**Please note all ad submissions are due no later than the 5th of the month prior to your run date.
Digital Ad Specs
Digital Ads Template Downloads:
We’ve created blank templates in all required dimensions for our digital ads. Using these templates helps ensure your ads are designed at the correct sizes from the start.
Display Ads
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Run of Site / Channel and Takeover
SIZES NEEDED: 970×250, 970×90, 728×90, 300×250, 300×600, and 320×50 (mobile) FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted LINK: URL for the banner destination. |
Page Peel
SIZE NEEDED: 300×300 FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted LINK: URL for the banner destination. |
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Pop-Up
SIZE NEEDED: 600×600 FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted LINK: URL for the banner destination. |
Sneaker
SIZE NEEDED: 728×90 FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted LINK: URL for the banner destination. |
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Run of Site / Channel and Takeover
SIZES NEEDED: 970×250, 970×90, 728×90, 300×250, 300×600, and 320×50 (mobile) FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted LINK: URL for the banner destination. |
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Page Peel
SIZE NEEDED: 300×300 FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted LINK: URL for the banner destination. |
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Pop-Up
SIZE NEEDED: 600×600 FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted LINK: URL for the banner destination. |
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Sneaker
SIZE NEEDED: 728×90 FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted LINK: URL for the banner destination. |
Directories
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Directory Listing
PHOTO: High resolution jpg or png BIOGRAPHY: 1,500–3,000 characters CONTACT INFO: Address, phone number, and web address |
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Directory Listing
PHOTO: High resolution jpg or png BIOGRAPHY: 300–500 words CONTACT INFO: Address, phone number, and web address |
Newsletters
| Editorial Content | Dedicated Content |
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Newsletter Banner
SIZE NEEDED: 728×90 banner FILE TYPE: jpg, gif, png LINK: URL destination. Click trackers are accepted. |
E-blasts - Birmingham Parent’s The Weekender
IMAGE: High-quality images. No specific size requirement, but files should be optimized for email to ensure fast load times and clear display on mobile and desktop. FILE TYPE: jpg, gif, or png TITLE/HEADLINE: 25–60 characters DESCRIPTION: 150–240 characters LINK: URL destination. Click trackers are accepted. EMAIL SUBJECT LINE: 25–45 characters |
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Buzz Button – Birmingham Parent’s The Weekender
SIZE NEEDED: 300×250 FILE TYPE: jpg, gif, png LINK: URL destination. Click trackers are accepted. |
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Sponsored / Partner Links
TEXT: 75–120 characters LINK: 20–30 character call-to-action, linking to URL destination. Click trackers are accepted. |
SIZE NEEDED: 728×90 banner
FILE TYPE: jpg, gif, png
LINK: URL destination. Click trackers are accepted.
SIZE NEEDED: 300×250
FILE TYPE: jpg, gif, png
LINK: URL destination. Click trackers are accepted.
TEXT: 15–20 words
LINK: 4–5 word call-to-action, linking to URL destination. Click trackers are accepted.
TITLE/HEADLINE: 5–10 words
DESCRIPTION: 30–40 words
PHOTO: high-resolution jpg or png, horizontal only, no logos or graphics
LINK: URL destination. Click trackers are accepted.
IMAGE: High-quality images. No specific size requirement; files should be optimized for email.
FILE TYPE: jpg, gif, or png
TITLE/HEADLINE: 5–10 words
DESCRIPTION: 30–40 words
LINK: URL destination. Click trackers are accepted.
EMAIL SUBJECT LINE: 5–7 words
Sponsored Content
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Sponsored Content
TITLE/HEADLINE: 25–60 characters DESCRIPTION: 150–240 characters PHOTO: high-resolution jpg or png, horizontal only, no logos or graphics LINK: URL destination. Click trackers are accepted. |
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Sponsored Listing
HEADLINE: 2–4 words IMAGES: 5–7 images DESCRIPTION OF CONTENT: 100–120 words LINK: Link to client’s website |
Programmatic Ads
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Display Ads
SIZES NEEDED: 728×90, 300×250, 160×600, 300×50, and 320×50 (mobile) ADDITIONAL SIZE ALLOWED: 300×600 FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted LINK: URL for the banner destination. |
SIZES NEEDED: 728×90, 300×250, 160×600, 300×50, and 320×50 (mobile)
ADDITIONAL SIZE ALLOWED: 300×600
FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted
LINK: URL for the banner destination.
SIZE NEEDED: 600 wide x flex height (max 1700)
FILE TYPE: jpg, png
LINK: URL destination. Click trackers are accepted.
Email Marketing
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Targeted Email
SIZE NEEDED: 600 wide x flex height (max 1700) FILE TYPE: jpg, png LINK: URL destination. Click trackers are accepted. |
SIZES NEEDED: 728×90, 300×250, 160×600, 300×50, and 320×50 (mobile)
ADDITIONAL SIZE ALLOWED: 300×600
FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted
LINK: URL for the banner destination.
SIZE NEEDED: 600 wide x flex height (max 1700)
FILE TYPE: jpg, png
LINK: URL destination. Click trackers are accepted.
Brands We Work With
Family Resource Group is proud to champion local businesses and national partners alike by connecting them with families who are ready to engage.
